AI Insights · Timothy · April 2023
Top 5 Health and Fitness Apps on iOS in Oceania: Q1 2023
Discover the performance of the top five health and fitness apps on the iOS platform in Oceania during the first quarter of 2023, based on data from Sensor Tower.
In the first quarter of 2023, the top five health and fitness apps on the iOS platform in Oceania showcased notable performance metrics in terms of weekly downloads, revenue, and active users. Here’s a detailed look at how these apps fared:
Impulse - Brain Training from GMRD Apps Limited experienced a fluctuating trend in weekly revenue, peaking at approximately $32.8K in the first week of January and ending the quarter with around $13.8K. Weekly downloads saw a significant spike to 36.8K in the first week of January but declined to 5.2K by the end of March. Weekly active users started at 29.6K, peaked at 51.4K in early January, and decreased to 19.3K by the end of the quarter.
MyFitnessPal: Calorie Counter by MyFitnessPal, Inc. maintained a strong weekly revenue, reaching as high as $132.7K in early February and ending the quarter at $86.5K. The app’s weekly downloads peaked at 10.3K in the first week of January and gradually dropped to 5.9K by the end of March. Weekly active users remained robust, starting at 314.6K, peaking at 424.6K in early January, and closing the quarter at 338.1K.
myBupa from Bupa Australia Health Pty Ltd saw a steady increase in weekly downloads, starting at 4.8K at the beginning of the quarter and rising to 8.5K by the end of March. Weekly active users followed a similar trend, beginning at 14.7K and increasing to 18.7K by the quarter’s end.
Breeze: Mental Health by Basenji Apps showed a consistent increase in weekly revenue, peaking at $21.1K in the third week of February and ending March with around $16.7K. Weekly downloads started at 7.6K, peaked at 15.5K in the first week of January, and declined to 4K by the end of March. Active users increased from 13.1K at the start of the quarter to a peak of 28.5K in early January, before settling at 13.4K by the end of March.
Flo Period & Pregnancy Tracker by FLO HEALTH UK LIMITED saw a fairly stable weekly revenue, peaking at $87K in mid-February and concluding the quarter at around $61.6K. Weekly downloads began at 8.5K and fluctuated slightly, ending the quarter at 6.5K. The app maintained a strong base of active users, starting at 310.1K and peaking at 329.2K in early January, and closing the quarter at 321.7K.
These insights provide a snapshot of the health and fitness app market on iOS in Oceania for Q1 2023. For more detailed data and insights, visit Sensor Tower.
